4 Important Things Every Powerful Website Has
Whether your business is online or in a physical brick-and-mortar location, your website is a huge piece of the puzzle. A good quality website is essential to your business. It can be your money maker, your customer connector, your online store front, your internet child.
Take advantage of it.
The internet may seem a bit overwhelming sometimes but it’s important to pay attention to the new trends in the website-world. They can make a big impact on your business.
There’s 4 major things that are essential to every website, big or small.
#1 – SEO Friendly (Search Engine Optimization)
This term has been very popular in the online business world. It’s a hot commodity.
“But what is it?!”
Well…. Search Engine’s….are like Google, Yahoo, Bing etc.
Optimization is to maximize efficiency.
So basically it means that when you search something, on google like “Grocery Stores in Buffalo NY” – Google wants to only show you relevant results. Search engines want you to find what you’re looking for. They want to be accurate & efficient. That being said, they then place the most “relevant” answers to your search….at the top of the page. (because let’s be serious, no one goes past the first page, let alone the 2nd, 3rd, or 4th)
That’s why SEO is such a hot subject. Everyone wants their business to be relevant to potential clients/customers searching for their services.
So how do you get google to notice you enough, you put you on the first page?
Well, it’s all about SEO. The more “keywords” you give google, the more they can connect you with google searches. So, having your website be “SEO Friendly” is basically making sure that there’s the right words, in the right places, talking about the right things. Sound complicated? It is. BUT the good news is, there’s SEO agencies, SEO plug-in’s & SEO masters out there willing to help. The solution to this essential online-must-have all depends on your budget & business, so the choice up to you, but remember….SEO is top dog right now when it comes to essential online basics.
Want to learn more about WordPress SEO? Check out The Ultimate Beginner’s Guide to WordPress SEO. It’s the DIY non-tech guide to understanding SEO & optimizing WordPress websites for search engines
#2 – Mobile Responsive
Over 60% of internet users access online content through mobile devices (smartphones, tablets, ipads etc) says Marketing Land (source: Marketing Land ) and that percentage is expected to grow as technology continues to advance.
60%. THAT’S HUGE.
What’s that mean for business? It means your website has to be not only accessible on mobile devices, but it has to respond to them.
If I’m searching for something online on my phone, the last thing that I want to do is sit there and pinch in & out on my mobile screen to read something. Those days are over.
If pinching in & out wasn’t bad enough…..Google also “punishes” websites for not being mobile responsive. Early this year, in April 2015, Google changed the way they calculated their SEO (ya know, the brief explanation above)….and basically what that means is….if you and your competitor are tied for first place on the Google search results page…..but your website isn’t mobile responsive…..your competitors website will be listed before yours on Google.
Web designers & developers, like myself are now trained to create websites “Mobile First” so that our client’s don’t run into these complex problems. If you’re creating your website yourself or having someone else do it for you, it’s important to find out about this essential factor….up front.
(The combination of these first two “small” essentials could have an enormous impact on potential customers finding out about your business.)
#3 – Google Analytics
(I feel like I’ve typed the word “Google” a million times in this post. Can you tell they kind of run the internet world? Hahaha)
Google Analytics, why would you care about that?!
Well, because it has to do with your website, silly.
This essential is a little easier to integrate on your own website, when compared to the previous two essentials (SEO & mobile responsive). After you create your website, go to Google Analytics and sign up with an analytics account with them. It’s free and full of insane information. After they walk you through the sign up process, they give you a code to put into your website. Your web designer would know where to put it, or you can download a Google Analytics app for your website, either way…..that special code needs to be put in your site.
Okay okay okay, but why?
With google being the internet genius & all, it tracks insane amounts of data for websites. Why should you care about that? Because it’s insanely helpful (and free)
What kind of data? Well, when you have google analytics on your website, you can basically find out anything about your users.
How many people have been on your website?
How many of those people are returning visitors & how many are brand new?
What percentage of the user’s are male? Female?
What are your users top interests? Movies? Food & Drink? Entertainment? Social Media?
Where are your users coming from? Google? Facebook? Twitter?
What’s your most popular page? Least popular page?
How long do they stay on those pages?
How long do they stay on your site?
Which page are most of them leaving your site after?
AND SO MUCH MORE!
Isn’t that insane????
Google is insane.
I love Google….even though all of that info is kinda creepy….
But, from a business standpoint…..that information is like pure gold.
Now you can better organize a marketing plan.
You can see what’s working and what isn’t.
Google Analytics is pretty fantastic (and free).
So is this essential for your website? Uh, hell yeah.
#4 – Social Media Buttons
Do you have a Facebook page for your business?
What about Pinterest?
Instagram? Twitter? LinkedIn? Google+?
(If you answered no to all of these, you should probably sign up for at least one…..like yesterday)
Social Media is a huge website & information sharing tool. When you integrate social media and “sharing” buttons on your website, you give you users a way to not only interact with you, but “share” you. The more people they see you, the more recognizable you become. The more often people recognize you, the more likely people are to trust you…..and the more they trust you, the more likely they are to buy whatever goods or services you’re selling.
Your friends/colleagues have other friends/colleagues……who have other friends/colleagues, and so on and so fourth. Let’s say one thing about your website gets shared…….BAM! Now everyone has heard of you.
Isn’t that so fantastic?! (If only it was that easy hahaha but you get the point)
NOT ONLY do social media buttons allow you to be seen by more people, they also help with your SEO. Look at that. Two birds. One stone.
Social media buttons allow you more exposure. Take advantage of it. (PERK: It’s also free)
There you have it.
These 4 website essentials have a big impact on your business. Two of them are free and the other two have free options as well (we all love free)
But the most important part is for you to realize that these few little things can help you take your business to the next level online, so don’t ignore them. Use them. They can become very powerful tools for attracting clients & customers, which means more business!