5 Ways Successful Bloggers Make Money From Their Blogs
Lately, I’ve been seeing more and more income reports being generated by bloggers. I think they’re great for the blogger personally & for their audience.
From a blogger’s perspective…
it’s the perfect way to keep track of your progress. You get to sit down and analyze not only your numbers, but your success’ & failures. You can figure out what worked that month, and what didn’t. What to focus on, and what to stray away from.
You can compare different income streams and narrow down which ones are the most beneficial. You can take your progress and manipulate your next month’s business plan, to hit your goals more effectively.
It really is the ultimate report for your business.
From a reader’s perspective….
it’s awesome insight.
Okay, so, not every business & blogger are the same….so you can’t compare your numbers to someone else’s….but these reports are great for brainstorming & problem solving.
So, after sitting here, starring at my computer, being engulfed in a few (okay, more than a few) income reports…..I started to do a little analyzing and comparing….and I found some serious similarities having to do with income streams….
So let’s get to the good stuff:
5 Ways Successful Bloggers Make Money From Their Blogs:
Is this one a surprise to anyone? Hahahaha I feel like bloggers are known for ads, but I think the interesting part that I saw in the income reports was the KIND of ads.
- Ad Networks – Ad Networks are things like Google AdSense. They allow bloggers to place ad areas on their website, without having a direct relationship with the company who’s ads show up. The ads are usually generated depending on your visitor’s browsing history, or the content on your blog.Ad Networks are usually most beneficial to bloggers that already have a lot of traffic coming to their website. Beginner bloggers tend to only make a handful of change a month when they’re first starting out.
- Private Ads – Private ads are more like “selling space” on your blog, for other companies that you have a direct relationship with. These are more personal ads because YOU get to pick them so you can directly relate them to your target audience.For example: If I was a fashion blogger, I could sell ad space to a shoe company. That shoe company would pay me directly for that space. (The pay terms are between you and the company. You can set up a X amount per month for the space, or a X amount per click, or whatever you both agree on!)There’s also companies like AdThrive who you can sign up with to manage the ads on your website. They make money, when you make money, so they strategize your ads specifically for you and your target audience.
#2. Affiliate Programs:
Affiliate programs are when you sell & promote a product/service for another company, through your website. The company will usually pay you a percentage of the sale, or a set dollar amount per sale.
How does it work?
You sign up to be an affiliate with a company.
They give you the terms of their program.
You promote their product/services by adding their banner or link to your website.
You make some extra cash when someone purchases the product/service through your banner/link.
Affiliate programs sound like a super easy way to make money by signing up with a ton of companies…..but don’t get caught up in the idea of it all.
Your audience trusts you.
If you run around recommending products & services that you don’t like or use, you’re going to lose a lot of dedicated fans. People see right through overly marketed campaigns and they’ll start to not only ignore your affiliate links, but they’ll start to ignore you.
To get the most from your affiliate programs, you should focus on products/services that you love AND ones that will benefit your audience. (because if it doesn’t benefit your audience, then they won’t click on it, and you won’t make any money anyways…..see how that works?)
#3. Sponsored Posts:
Did you know that about 84% of consumers make purchasing decisions after reading about a product/service on a blog? This is why sponsored posts can become such an awesome way to generate some revenue.
How does it work?
Since bloggers have such a big influence on customer’s decisions, brands will pay bloggers to write about their company or products, usually in the form of product or service reviews.
So, basically, you connect with brands & start to build relationships with them. This can be done through emailing them directly, or joining networks that will connect both parties together. Networks like Izea & TapInfluence have you fill out a profile about your blog and then use that information to connect you to brands that match your blog & personal brand.
Some companies already have a pay structure figured out, on how much they pay bloggers for sponsored posts, but other companies allow a little negotiation.
Just like affiliate programs, it’s important to only do sponsored posts for companies that fit your target audience.
The first three monetizing efforts were based on OTHER people’s products. One of the biggest forms of income that I’ve seen in these successful bloggers income reports…..are from their own products.
For example, I’ve seen:
Food Bloggers that sell cook books & e-books.
Tech Bloggers that sell e-courses & workbooks.
Design Bloggers that sell digital prints & templates.
Then there are products like: courses, classes, workshops, webinars & worksheets, etc.
There are so many different e-products that can be created to help bring in passive income. I’ve seen bloggers selling everything from access to resource libraries to monthly subscriptions offering a TON of different things….it just depends on your audience & business goals.
E-Products take a lot of time to create & organize, but once they’re done….they’re done. Than you can sit back and focus on marketing them. The key is to take what you know and what you’re good at….and use it to help people. Find your target audience’s pain points, and give them a solution to their problem.
Here’s an example of mine! Check out The Ultimate Beginner’s Guide to WordPress SEO
Besides creating products, a lot of successful bloggers offer services as another form of income. They take what they know, what they’ve learned and twist it into beneficial services for others.
Some of the most successful one’s I’ve seen offer services related to: graphic design, web design, coaching, mentorships, social media strategies & marketing strategies.
Offering services on your blog is a great way to turn your readers into clients & paying customers. This can not only help you become a known expert in your industry, but it’s also a fantastic way to get a referral circle going. Referral circle, ya know….you get a client, you WOW them with your perfect services…..than they run and tell all of their friends about you….now those friends are knocking on your door for your awesome services….and now those friends are telling more friends…..and the circle goes on. (And what a beautiful circle it is).
Looking for more specific ways to make some extra cash?
Check out my latest post: 10+ Networks To Look At For Creative & Freelancing Opportunities
Not all successful bloggers monetize their blogs the same way. Some of them use the same strategies, while others mix & match until they find the perfect combination for their business.
If you take a look at a few successful blogger’s income reports, you’ll see not only their income in numbers, but they usually explain what worked that month & what didn’t. Even the most successful of bloggers spent time on a litte trial & error to narrow down their perfect money making combination.
(As I mentioned in the beginning of this post, don’t compare your reports to another blogger’s. There are a TON of factors that go into their business numbers: How long they’ve been blogging, their marketing strategy, their target audience…….their personality, their voice, their goal…….literally everything. No two humans on the planet are the same, so don’t let someone else’s success chip away at your confidence. Comparison is the thief of all joy).