Guest Post by: Brenda Berg
A website is a necessity for any kind of business and will be one of the ways you provide people with information about your business or is your main source of income.
However, just how well is your website performing? Could it be better?
In fact, before you start improving your website, have you ever considered how it could actually be harming your business?
There are many common mistakes and errors that websites these days have, and it could be costing your business more than you think.
Today, we’ll explore eight of the most common mistakes, give you a head start when it comes to avoiding and fixing them.
1. Consider Your Website’s Speed:
Firstly, let’s consider the speed of your website. Head over to Google Speed Insights now by typing your website’s URL to see how fast it loads.
Did it load in 6 seconds? That’s too slow. Did it load in 5 seconds? That’s still too slow. After you’ve ran your website URL through that free Google tool, make sure you check out all the recommendations they list so you can speed it up!
In fact, a website loading in around one second will reduce your clicks count by as much as 4.4%, which is a fair amount when you consider that you’ll be losing 40 out of every 1,000 viewers to your website.
You want to aim for 3 seconds or less. This can be done by minifying your website, hosting your website on a CDM and compressing your website images.
2. Consider the Length of Your Content:
Head over to Easy Word Count and paste in one of your articles or blog posts. How many words does it have? 300? 500 1,000? Unfortunately, if your content is currently written to a length of 2,000 or below, it could be pushing your website down the search engine result pages.
This is because, thanks to the way that Google ranks content posts, your content needs to be providing your customers with real valuable content, not a spammy 300-word post crammed with keywords. One study of over 160,000 posts found that Google ranks pages a lot higher when they have over 2,000 words, 2,500 words being the ideal length.
3. Catch Your Readers Eye:
Referring to the actual content of your website, it’s important that you draw your reader’s eyes to where you want them to look. Are you trying to draw their attention to your article headlines? They won’t if you haven’t made them clear, bold and stand out from the rest of your content.
Are you trying to get a reader to complete a certain task, such as use a call to action? They’re simply not going to if you haven’t used a clear call to action button or label that tells them what to do.
Go to your website and make sure that the way you want your users to navigate your site is clearly labeled and everything you want them to see clearly, stands out.
4. Having a Professional Website:
Would you say that your website is professional? After you’ve spent all the time and money that you have, you want to be 100% sure that it’s doing the job that you set out for it to do. For example, is grammar used professionally throughout all the content on your page? You can check this using online resources such as State of Writing and Via Writing.
Also, you’ll want to look at the theme and appearance of your website.
Does it look like a spam-like, cheap website or does it look the part when it comes to the industry you’re in?
Not sure? Take a look at some of the website’s in your industry. Does yours match up? Ask a business buddy to take a look at your website and give you an honest opinion.
Want a professional opinion? I got ya covered. Check out my latest Website Audit package!
5. Having a Mobile-Friendly Website:
No list of website mistakes would be complete without a mention of having a mobile-friendly website.
Despite this point being posted just about everywhere, a lot of website’s are still falling behind.
Around 56% of all internet traffic comes from a mobile device. This is why it’s essential for your users to have a good experience when visiting your website from their devices. Check out this article for advice.
6. Is Your Website Plagiarized?
Plagiarism is another way of saying that content is the same as the content on another website. You may have copied and pasted a post from an authoritative source, or the match might be purely coincidental.
Whatever has happened, you need to check since plagiarised content will damage your SEO ranking.
Although Google will not actively penalize your website for plagiarized content, it will simply ignore it when indexing your website. That’s any content with a match of over 15%. You can check to ensure your content doesn’t fall into this category by using the free Copyscape tool.
7. Perfect Your Website Content:
Imagine if you were to head over to a website, let’s say Lonely Planet, and it was full of spelling mistakes, punctuation errors and grammatical typos.
What would be your impression of the website? The chances are that you would click the back button and it’s safe to say you wouldn’t spend any money on the business.
Customers are turned away by poor quality content which is why it’s essential to proofread your website.
This may seem time-consuming to go through everything, but the process is made easy using services such as Paper Fellows who can help proofread your website and edit all typos and grammar mistakes so the reputation of your website will be saved.
8. Creating the Best User Experience:
When it comes to websites, the end goal is to give your users the best experience possible. This means you’ll need to lay everything out on your website is a clear and easy to read and use way.
You’ll want to write your content up using a nice, easy-to-read font, have clear buttons and links, and you’ll also, want to consider the way that your readers navigate around your website.
For this to work, don’t be afraid to use tried and tested methods.
For example, content should be laid out in an ‘F’ format has this massively improves readability. You’ll also want to put your navigation menu is a clear and easy to find place and, again, make sure everything that should stand out; does.
About the Author:
Brenda Berg is a professional with over 15 years of experience in business management, marketing and entrepreneurship. Consultant and tutor for college students and entrepreneurs at Oxessays, a part-time educator and Editor in Chief at Big Assignments. She believes that constant learning is the only way to success. You can visit her personal blog at Letsgoandlearn.com