Branding Your Social Media Graphics: How + Why to Do It
When it comes to branding your blog or business, I’m sure that all of you know just how important that is. Maintaining a clear and focused brand, with a targeted ideal client constantly in mind, is one of the best ways to come across as professional and trustworthy to your audience. There are so many benefits to having a defined brand that I couldn’t even list them all here today!
One of the most important things to focus on when you’re trying to work on your overall branding is consistency.
Consistency is key in so many aspects of life, but in branding, it’s extra important. There are many ways to have consistency within your branding, but one of my favorite ways to have congruity throughout your online presence is by branding your social media graphics.
Most of your audience will find you by way of social media
— maybe from a pin on Pinterest or a re-tweet on Twitter. To make the absolute best impression on those potential new audience members, it’s crucial that you wow them right from the get-go.
High-quality graphic design is a great way to do this. And if you are interested in learning how to easily create effective graphics, I’d definitely encourage you to check out my list of free online courses for entrepreneurs, which will help you do this!
One essential aspect of creating social media graphics is to make sure that they are properly branded. Once you have a solid idea of what your brand’s aesthetic is, especially what colors make up your color scheme and each of your fonts, this isn’t too hard to do!
Basically, your goal should be to maintain a consistent brand “image” throughout all of the graphics you use on your website and social media channels. You don’t have to necessarily have to always use the same exact style of graphics everywhere, but they should all have some type of common theme.
Why is Branding Social Media Graphics so Important?
When your social media graphics are all thematically and stylistically similar, potential customers and readers will start to associate that style with YOU and your brand.
One reason this is important is because sometimes it could take a viewer multiple times of seeing your brand before they actually click through to your website. But if they keep coming across your style of graphics over and over again, you are more likely to pique their interest and make them feel like they need to find out about this brand that they have been seeing everywhere!
Another reason it is good to have a similar style for all of your graphics is so that people will immediately recognize whose graphic that is. If you are continually putting out great content and building up a positive reputation for yourself, just seeing your graphics will eventually be enough to make people want to click.
Let’s take a look at some examples of how a few popular bloggers are doing this, so that you can get some great inspiration for how to be correctly and successfully branding your social media graphics:
All three of these bloggers below are making great use of branding to create gorgeous and impactful images for social media:
Wonderfelle makes use of strong black and white colors to communicate her brand’s luxury feel. She also conveys femininity by using floral photography in the background. The font used in these graphics is her brand’s main font. Not only is it very recognizable, it’s also written out in a similar format each time.
TwelveSkip is another great example of successful social media branding. In all of her graphics, Pauline uses gray photography with a large white overlay, and keeps them all in line with her color scheme by incorporating that same purple color into each image. She also has a unique highlighting tactic, where she outlines the most important parts of her blog post titles in purple (and uses white text for those sections instead of black) to really make them stand out.
The social media images for Olyvia are perfect reminders of her brand. They look fun and bright, but at the same time very helpful and informative. She makes use of her iconic italic font, and also has lots of diagonal angles, to help reinforce to us that these images are definitely from her brand.
Just Stay Consistent.
How exactly you decide to translate your own brand into the social media graphics you use on Twitter, Pinterest, and Instagram is totally up to you, but consistently using your brand’s main fonts and colors throughout your images is a great start. As you get more comfortable with creating these graphics, you can also start to add in other aspects reminiscent of your brand, like Wonderfelle’s flower theme and Olyvia’s use of cute styled stock photos.
There are so many ways to use your brand’s aesthetic within your social media graphics…trying out new designs and deciding on your signature look is a super fun part of blogging that I hope you are now very excited to jump into!
Meet The Author!
Miranda runs a digital marketing and virtual assistance team while blogging about client acquisition and systemization over at www.MirandaNahmias.com. She’d love for you to come make friends over on Twitter, Pinterest, and Facebook!