Are you familiar with Google?
Ya know, where 1.17 billion people go to find stuff on the web…
We all know, love, and religiously USE Google……but did you know that Google offers a ton of tools in addition to its insanely popular search engine?
I put together this kick-ass list of 19+ FREE Google tools that will improve how you do business.
#1. Google My Business:
Have you set up your free Google listing yet?
The listing shows up as that fun little box on the right of search results when people are trying to find you.
The info you fill out there can show up in Google search results AND Google maps.
Link that info up to your website, change your hours or phone number, choose to display your business address (or not!), swap out business pictures, etc.
The cool thing is, you can do as much or as little as you’d like with it one it’s set up.
So for example, I don’t have a physical location since I work online, so it allows me to leave the “address” info out.
It’s pretty handy. It helps compliment your website, gives you credit in the “trustworthy” department for your ideal audience online AND allows you to keep your biz info updated on Google.
It’s a triple win and pretty straight forward to set up too!
Go to Google.com/business and hit that green “Start Now” button to get the process rolllllllin’
#2. Google Analytics:
Google Analytics is a free web analytics service that tracks and reports website traffic. It provides insights and basic tools for SEO (Search Engine Optimization) & marketing purposes.
Google Analytics let’s you measure your traffic, learn from the data, and gives insights into making strategic marketing & business decisions.
Well, by implementing Google Analytics onto your website, you can have access to information like:
- How many people have been on your website?
- How many of those people are returning visitors & how many are brand new?
- What percentage of the user’s are male? Female?
- Where are your users coming from? Google? Facebook? Twitter?
- What’s your most popular page? Least popular page?
- How long do they stay on those pages?
- How long do they stay on your site in general?
- Which page are most of them leaving your site after?
- (and literally so much more)
Want to learn how to set up Google Analytics on your website?
Already have Google Analytics on your website? Learn how to add/delete users to your Google Analytics account!
Did you know that on average 60% of Google searches come from user’s on a mobile device? That percentage is HUGE. Too huge for you to ignore….so you gotta make sure your website is mobile-friendly for those users.
The days of pinching in and out on a smartphone to read website content is LONG over (thank heavens….it’s super annoying).
AND being mobile-friendly is also one factor that Google uses when it ranks your website.
So if you and your competitor are neck and neck when it comes to SEO….your competitor will most likely show up first in Google Search Results if their website is mobile-friendly and yours isn’t. And that could end up costing you clients and customers in the long run.
Not sure if your website is mobile-friendly? Put your URL into this free tool and click “Run Test”.
After it analyzes your site, it will spit out a clear-as-day answer for you. Your site is either mobile-friendly….or it’s not. And if it’s not, me and you have some work to do on your website.
#4. Google Drive:
Google has it’s own FREE cloud storage for up to 15GB for its users. Google Drive is similar to the ever popular DropBox but SO much better.
If you use Gmail (another free tool explained below) and you attach a file that’s too large, Google will automatically put the attachment into Google Drive and send it that way so you don’t have to worry about breaking up your attachment…..just to get it to send.
It saves a TON of headaches. I use this feature all. the. time.
It also not only makes sending files easier…..but entire folders too. You can share a folder with a customer, client, or team member and then allow them to edit files (or not) to keep collaborations running supaaaa smooth.
Bonus: Google Drive links up to allllll your devices so you can access, send, and collaborate from any one of your computers, tablets, or smartphones.
#5. Google Docs:
Want to create, edit, and collaborate on documents, spreadsheets, and presentation slides…..online…..for free? BAM BABY. Welcome to the wonderful world of Google Docs.
I used to used Microsoft office for EVERYTHING, not anymore. Google docs makes it a trillion times easier to not only create documents and presentations…..but it automatically saves them in your Google Drive so you can create, collaborate, and share everything without fumbling from one product to another.
They’ve basically streamlined a TON of business tools into one and it’s seriously genius.
….and they offer free templates. Game. Changer.
#6. Google Forms:
There are a TON of tools out there for creating forms, but I must say this one is my favorite because they keep it super simple….but insanely powerful. You can use Google Forms to collect sales leads, collect survey responses, conduct interview tests, give your students a quiz, or collect feedback from customers. It’s so flexible.
As a user, it’s straight and to the point when you’re filling it out and as a form creator, it allows you to analyze the responses based on each response individually or by a summary of each question.
Want to create a spreadsheet with the responses? They got it covered.
Want to stop accepting responses? They got it covered.
Prefer to show a progress bar to your users? They got it covered.
Want to collect email address or have the submissions anonymous? They got it covered.
They have a ton of settings you can play with and styles you can customize.
#7. Google Hangout:
It started out as a simple communication platform but it’s powerful video conferencing functionality businesses have been taking advantage of this free tool to host webinars, chat with clients in different countries, give presentations, interview potential candidates, or connect with other members of their team.
You can stick with the regular voice call, include video, or quickly start up a group chat! Totally up to you and your needs.
Does Google know your website exists?
Have you submitted your Sitemap to Google?
If you want your website to show up in relevant search results, ya gotta make sure Google knows your website exists.
A sitemap is basically like a road map for your website.
Google Search Console (aka Google Webmaster Tools) is a free tool that allows you to add/update your sitemap, monitor your website traffic, check in on the health of your site, look up what keywords people are using to find you, and seriously a whole lot more.
You can sign up for this through your Google Analytics, or go to https://www.google.com/webmasters/tools/ login with your Google Account information and follow the prompts that way.
#9. Google Trends:
I love this one for narrowing down my SEO keywords. It lets you evaluate the popularity of keywords/keyphrases and compare them against other variations so you can choose which one to focus your content around.
Google Trends also let’s you explore the latest trending topics in specified industries…which is super helpful if you need up to date ideas for blogging content.
#10. Google URL Shortener:
Got a URL that’s just too damn long? Google saves the day.
Pop your URL into this free tool and Google will create a customized shortened link JUST for that URL so you can share it anywhere, with anyone, at anytime….easily. It will also keep track of the number of clicks, referrers, types of browsers, and a bunch more helpful data.
#11. Google Calendar:
It’s not just about keeping track of your doctor’s appointments or client meetings….Google Calendar takes things up a notch. You can set up appointment slots, reminders, and events, all on one calendar….or you can break things up into a bunch of different calendars, and share them (or not) depending on your clients, team, and schedule.
Creating an editorial calendar for your blog using Google calendar is also an awesome idea. You can then share it with your editorial staff and organize your content marketing system.
You can even sync these bad boys with your Google hangouts to have them complement each other in the perfect way.
How fast is your website?
What about on mobile devices….is it just as fast? Or does it drop the ball?
This insight tool is kind of like the mobile-friendly test but instead it grades your website speed out of 100 for both desktop and mobile versions.
How fast should your website be?
As fast as possible.
25% of visitors will leave a page in less than 4 seconds if it doesn’t load….AND a slow loading website will take a hit from SEO too.
Slow websites frustrate visitors….so they frustrate Google too.
Not ONLY does the tool analyze your website, Google will give you a list of recommendations to help you IMPROVE it as well.
Let’s test your site.
Go to Google PageSpeed Insights, drop your URL into the box and click analyze. How’s everything stackin’ up?
#13. Google Chrome Extensions:
How can a browser improve how you do business?
Wellll….when you have a browser that allows you to add insanely powerful extensions like this one: SEO & Website Analysis –it definitely takes the cake.
It allows you to get a free in-depth SEO report for any website on the internet. That’s insane, right? All of this free insight on your competitor’s website and SEO….you can totally use that to your advantage when it comes to competitor research and creating your online marketing strategy.
#14. Google Voice:
Do you want a different number to display on your website?
Do you have more than one phone number for your business?
You can use Google Voice to bring everything all together in an easily manageable account.
You can also share voicemails with your team members, created customized voicemail messages, transcribe voicemails, AND send text messages directly from your computer.
If you’re fumbling around with phone calls coming in, test this free tool out….it makes organizing calls a trillion times easier.
#15. Google Mail (aka Gmail):
This bad boy is the one that I use every.damn.day…..and it basically connects all of the other Google Products together for you. So when logging into Google Docs, Google Forms, Google Drive, Google Analytics, etc…..you only have to remember ONE login bc it’s all connected to that email account.
I personally upgraded from the free Gmail option to the $5/month Gmail for Business plan so that I could create a professional email address with my own domain name…..and then I automatically got 15 more GB in cloud storage (totaling up to 30GB) just for doing so.
Talk about a win, win.
#16. Google Classroom:
If you’re in the education industry or looking to put together an online classroom to help teach your students…..Google Classroom could be the answer you’ve been looking.
It’s a completely free service for educators and students. It allows you, as the teacher, to easily create a classroom dashboard, invite your students, collaborate on assignments, and watch their progress.
It includes group conversations, private messaging between you and students individually, and allows students to attach docs, forms, etc. to the assignments.
In a nutshell, it combines a bunch of Google Tools together to help you and your learning structure to follow a more paperless route……#savethetrees
I wish this was around when I was in school.
#17. Think With Google:
Looking for a free tool to help you get some ideas for content and blogging? Think with Google could become your new BFF.
This free informational hub compiles a TON of content to draw inspiration from including consumer insights, industry perspectives, and in-depth case studies.
#18. YouTube (This baby is owned by Google!):
Ahhhhh….the infamous YouTube. YouTube has been owned by Google since 2006 so it’s no surprise that it’s become the second largest search engine (behind Google itself, of course).
If you haven’t started a YouTube channel for your business yet, I suggest diving in and getting your toes wet with the platform. YouTube has over 1 billion users….that’s like ⅓ of internet users. (That’s insane).
YouTube videos also usually rank higher in Google search results…so not only can you snag viewers from YouTube itself, but your YouTube video could be shown on Google itself.
Want to get started on YouTube? Check out Trena’s channel for tips, tricks, and guides on how to get the ball rollin’ the right way with a YouTube channel.
Looking to improve your website and online presence? Check out my channel!
#19. Google Suggestions:
This one isn’t technically a “tool” per say, but it’s a VERY underrated way to come up with new keywords and keyphrases.
You know how when you type things into the Google search box it shows you suggestions on what to search, based on what you already typed in…⠀
Like if you were to type in “snowball” it might suggest phrases like: ⠀
“Snowball cake recipe”⠀
“Snowball effect” and etc. ⠀
A lot of people think those suggestions are generated because of their search history…..but the truth is, they have nothing to do with that. Google shows you those ideas based on the most popular things OTHER people search for having to do with the keywords you’re actively typing in.
So, what’s the point?⠀
TAKE ADVANTAGE OF THOSE SUGGESTIONS.
Start typing in some of your keywords and key phrases that you use for your business and see what Google starts to suggest. That’s one easy way to help you generate more key phrases for your website!
#20. Google Drawings:
Lets you collaborate with other people on drawings….in real time.
You can add editors or delete them.
You can share the drawing with others using a URL and block editing.
You can toss these drawings into your other Google docs, or publish and download them.
Like how legit my quick example is? LOL
The perfect free online tool for visually expressing ideas, creating basic infographics or mocking up website wireframes.
#21. Google Alerts:
Want to keep an eye on your competitor, trending news, or a certain media outlet? Set up an alert to notify you when someone or something gets mentioned on the web.
You can use this tool to help with your own businesses PR too! Get notified when your business, products, or services are mentioned so you can react to the mentions in a timely manner.
It’s an awesome way to stay on the forefront and be engaged without constantly having to keep your eyes peeled online.
Google is MORE than a powerful search engine….they know the online world and they’re constantly updating and creating tools and resources to help you take advantage of it.
What free Google tools are your favorite? Let me know in the comments below!