From 200 to 2,000: How to Grow Your Instagram
Whether you’re a small business just starting out or have been in production for years, it can be difficult to make a dent in the social media world. You long for thousands of followers and user engagement – but how? Leading party and craft supply boutique 2Berry Creative shares some of their tips and secrets on how to grow your Instagram from 200 to 2,000.
Consistency is key.
You know what they say, “A photo is worth 1,000 words.”
Your photos could also be worth 1,000 likes!
All of your photos should have some tying element to them, whether it’s a color or photo style. We rely heavily on a color scheme. You’ll notice that our Instagram photos have a lot of white to them, consistent with our website and other social media platforms.
In addition to the white, we rely on color accents throughout the season. For example, during January and February, you’ll see pink and red hues sprinkled across our photos for those months. Of course, that does not mean every photo has to have every color in your color scheme strategy. When users look at your overall Instagram feed, they will notice the pops of color to your photos in addition to one main color, and an interesting, bright, fun feed = new follower.
Like, Like, Like.
Our social media team is constantly on the hunt for new hashtags or users to follow. When we find something trending or something we admire, it’s nice to show the original poster that we appreciate their post!
Likes, comments, and reposts lead to new connections and an audience you may not have been able to reach via your feed.
Hashtags and Your Profile.
Did you know you could comment up to 30 hashtags on one photo?
We find relevant hashtags to our brand and tailor them to each individual photo, then post those hashtags in a comment right after posting the photo. This is helpful so your users don’t see a wall of hashtags, but your photo can still be found when searching the hashtag.
In relation to your profile, whether it’s your business name or a social media campaign, there should not be more than 1-2 hashtags.. In addition to creating brand-recognized hashtags, include:
- Small one-liner about your business.
- An email or phone number for customer inquiries.
- Your website URL.
Now about those reposts…
Reposts come in handy when someone mentions you in a comment on a post that made them think of you, or when they show you how they used your products in an interesting way.
We love to showcase our customer photos as a way to thank them and feature products in a way we may not have thought of. As long as it is within your social media strategy, repost the photo you’re tagged or mentioned in. If your Instagram feed is all about local restaurants and featured dishes, it might not be the best idea to repost that puppy pic your friend tagged you in.
Be smart about your repost decisions, but also use reposting as a way to leverage your product in a way that shows how an actual customer used your product. This also helps build customer retention and loyalty: bonus!
We cannot stress this enough. For organic followers, you must have patience, young grasshopper. Followers and engagement do not magically appear overnight. By sticking to a consistent posting schedule, sharpening your camera skills, and staying engaged, you will begin to see a shift in your followers and engagement over time.
(Photography for Mariah Magazine by: 2Berry Creative)
Meet The Author!
About Michelle Berryman:
Michelle is the founder and President of 2Berry Creative (a premiere online craft and party supply destination) and a new brand called Life is Meshy launching in Spring 2016. Recently moving cross-country to sunny Scottsdale with her husband and three year-old, Michelle will always be a midwestern girl at heart. With two degrees from the UW-Madison, she spent 10 years in PR and marketing before launching into the creative world of 2Berry. Her favorite things are smoothies, best friends, mountains, and grace.