Did you know that 55% of visitors spend LESS THAN 15 seconds on your website? (source)
Few blinks of an eye and your reader is going….going….gone.
How Do You Give Your Content More Power?!
If someone clicks on your website or your blog post, they’re looking for something.
The key to keeping them on your site is giving them what they want.
Sounds simple, right?
Here’s The Catch:
Even if they stay on your website for longer then 15 seconds, they’re still not going to read every single word that you’ve written.
“So, on average, users will have time to read 28% of the words if they devote all of their time to reading. More realistically, users will read about 20% of the text on the average page.” (source)
If they’re only reading 20% of the text, then how are you supposed to give them what they want?
You have to realize how people ACTUALLY use the web.
79% of web users SCAN rather than read. (source)
So how do you give your content more power, if people aren’t even reading it?
Make is scannable.
How do you do that?
Less Writing, More Styling.
Let people benefit from your content regardless if they read it word for word, or just skim it.
Take a look at these 5 tips on making your content more powerful:
Headlines and Titles
These are your attention grabbers. I mean, think about it…..the title is the whole reason why someone would click on your post to begin with. They’re looking for the supporting information that your headline promised. Your title is your eye-catcher. Make it enticing, yet to the point.
Subheadings are what keep users scrolling. When scanning content people usually jump from subheading to subheading to help them visually organize the post ideas. It helps them find where the most appealing info is without reading every word.
White Space and Line Breaks
White space and line breaks…….are gold. It gives your content the readability that ALL visitors crave.
I mean c’mon, big paragraphs are overwhelming.
I really have to read allllll of that? Can’t you just give me the summary of it?
Personally, if I come to a website and see a ton of long paragraphs, without any line breaks or white space…..I run. I don’t care how great the content might be….it literally scares my eyes.
Best practice: Keep your paragraphs short, around 3-4 sentences.
People love lists. They look different than the rest of the content.
They help break down information, visually.
They focus our attention and they’re super scannable.
Would you rather read a list like this:
Apples, bananas, oranges, pears, pineapple, broccoli, asparagus, spinach, lettuce, cabbage, carrots.
OR like this:
See? That list totally caught your eye & you couldn’t help but read it.
Bullet Lists OR Number lists. Both are effective.
Numbered lists actually trigger more human emotions linked to efficiency.
Don’t believe me? Read this.
Emphasizing your content on the web is like highlighting content in a book. Bold it. Italicize it. Make it stand out. Let your reader know that it’s important. Put the spotlight on key ideas. Help them benefit from your content.
Making your content scannable for your visitors is one of the most important aspects of writing online. (So important that the Yoast SEO plugin actually started grading content based on the “ease of reading.”)
The web is FILLED with information. Users’s don’t have time to sit there and read every article & post….word for word. Now that we know that readers only read 20% of text, we can arrange our content to benefit them the most.
Give them the value they want, with less of a hassle.
Show your readers that you respect their online time & in return, they’ll respect your content.