How To Avoid The Big Bad Spam Folder
Okay so, you’ve decided to step up your e-mail marketing game….FANTASTIC choice!
Honestly, building your email list should be one of your #1 priorities.
Did you know that email marketing has a higher conversion rate then social media?
Don’t believe me? Watch this awesome video
(I’m not kidding, it’s good. Watch it.)
ANYWAYS, regardless if this is your first email/newsletter, or your 500th email/newsletter…..you still don’t want your precious email to end up in your readers spam folder, right?!
Not many people check their spam folders, so if that’s where your email is destined to go then all of your hard work & email marketing just totally went unnoticed.
How do you avoid getting lost in the shuffle?
Let’s say you use a contact form & your contact form has an auto responder. For example: On my website, I offer a FREE HTML/CSS Ebook. In order to give my readers that ebook, I need their email address so I know where to send the download file. So, the reader types in their email address & name into a contact form and submits it. Now, according to that contact form, the reader will receive an email from me…..in their inbox with a link to my ebook for them to view and download.
Sounds pretty simple, right?
Welllllll…..not when they don’t see the email in their inbox.
A lot of times, when you set up an auto responder from a contact form it ends up in your readers SPAM FOLDER!
Ugh, what a nightmare.
What a headache.
Your readers want something from you.
You wanna give it to them.
Then the stupid spam folder gets in the way.
I had that exact same problem.
Wanna know how I fixed it?!
This genius plugin called “Postman SMTP” for WordPress.
So, what the hell does this plugin do?
Okay, before I explain that, let me explain WHY your e-mail is probably going to your readers spam folder.
When you send an email from your WordPress website (like through a contact form) WordPress uses PHP to send that email. MANY email hosts look at those as spam BECAUSE it sends it attached to something funky. For example: When I was sending out emails before using the plugin, my e-mails were sending as “Mariah Magazine via sahin.website.blahblahblah.com” – Not literally blah blah blah, but you get the point.
NO WONDER THEY WERE GOING TO SPAM.
That looks sketchy as hell.
No Sahin. I don’t want whatever you want to give me.
But listen, on my end it wasn’t doing any harm, that’s just how it got relayed from my WordPress site & my host.
On a readers email end, it looked awful.
How do you fix that? Use an SMTP Server.
SMTP stands for Simple Mail Transfer Protocol.
It helps send your mail through a secure, reliable network….which can HIGHLY reduce the chances of your mail going straight into the dreaded spam folder, especially if you’re using a widely recognized email host, like gmail!
Sounds extremely complex, and all code-y like, I know. But I promise it’s not as bad as it sounds. The Postman plugin actually does the difficult stuff for you AND it gives you links and videos to walk you through the entire process……BONUS!
(Please Note: The Postman SMTP plugin is only useful when sending emails from your WordPress website directly)
What if you are using an email campaign manager, like MailChimp?
One way to avoid the spam filter is:
Don’t sound like a spammy weirdo in your emails…..
Kidding. But, not really.
Go take a look at your spam folder.
(Don’t open anything, you never know what those spam bots want to give you!)
But, look at the emails/subjects of the messages that get tossed in there.
Emails that have:
- A lot of exclamation points!!!!!!!
- WRITTEN IN ALL CAPS
- Telling you to CLiCk HeRe 4 a SpEcIaL oFfEr!
- Sloppy HTML Coding
- Images & No Content (Spam filters can’t read images, so they assume that you’re images are in there to trick people…sneaky sneaky)
- Numbers & Jumbled Letters
……are more likely to get tossed into a spam folder, regardless of who’s sending them.
Ampjar explains how to avoid spam filters in detail.
It’s quite in depth.
If you’re sending out a newsletter or an email to one of your clients or readers, you’re more then lucky putting some effort into that email.
Sometimes the spam folder is going to snatch up your email, it’s kind of inevitable but you should be taking all of the appropriate steps to lessen the chance of that happening.
Don’t let all of your effort go to waste.
Just remember, spam filter criteria changes quite often…..so if you do nothing else, be sure to send your subscribers content they want to read. Email marketing is similar to SEO in that sense. Content is king.