Social media can be exhausting to learn.
There are a ton of working pieces to the puzzle, including platforms, content, branding, consistency, finding followers, engaging with followers….not losing those followers.
And it’s not like you can just not be active on social media. It’s become the standard form of engagement between businesses/brands and their target audience.
It’s a must-play game if you’re looking to grow your business, especially online.
You could always hire someone to take care of it all for you…
OR you could take a stab at improving your social media presence on your own.
There’s a TON to learn in the forever-advancing world of social media and I wanted to cut the through the fluff for you. So, I put together a kick-ass list of over 25+ FREE guides and resources for helping you improve your social media game.
First things first, branding.
Your social media profiles and images have to fit with your business branding so that you can keep a unified online presence. Unified online presence = more trust from your audience + authority in your niche.
The Ultimate Guide to Social Media Branding: by Marketing Solved – Social media can be insanely valuable for your business and the best way to make the biggest impact on all platforms it to make sure you’re branded! Besides this intense guide, you’ll also get a 20+ page resource guide with examples and inspiration to help you figure out your style.
Social Media Strategy:
Now that you have your branding in place….it’s time to strategize, baby!
Why You Need One + How to Start: by Twelve Skip – :Breaks down the purpose behind a social media strategy and how it can help you take your content marketing to the next level.
Setting up a Simple Strategy: by Devan Danielle – Emphasizes on consistency and runs through which solutions helped her grow her business with social media. She breaks down monthly tasks and weekly tasks to keep you on track, along with what to post and where to post it.
Using Social Media Smarter: by Emilie Guerin – I love this one because Emilie takes the time to explain WHERE to find your audience on each of the platforms she talks about….along with what to avoid on each one. This information is gold.
How to Decide Which Social Media Platform to Use: by Regina – Regina runs through each social media platform and explains what types of content perform best on there. She also gives you a list of questions to ask yourself so that you can narrow down which social media platforms would help your marketing the most.
And for my analytics loving humans….
How to Measure Social Media ROI with Google Analytics: by Social Warfare – Step by step tutorial by Social Warfare that walks you through the entire process of setting up goals and custom dashboards in Google Analytics so that you can measure your social media strategy.
Now let’s break it down the rest of guides and courses by platform:
Instagram Authority: by Alex Tooby – Help set up your Instagram from success, from the beginning + how to promote your business and position yourself as an authority figure without sounding sales-y
Instagram Engagement: by Charlotte Laila – How to grow a loyal following, Hashtag strategy and research, How to create the perfect bio, What to post to attract your ideal audience, and more!
Free Instagram Course: by Buzzing Creatives – Learn how to perform an Instagram audit on your own account – learn what you’ve been doing wrong and how to fix that. Learn visual content strategy and how to make it work for your business to help you increase your sales, followers, and traffic.
The Ultimate List of Instagram Tools and Resources: by Mariah Magazine – I put together this insanely helpful list that lists and explains 33 tools to help you improve your Instagram game.
Facebook SOS: by Kitz & Co. Media – Learn how to take advantage of your Facebook page. This course touches on setting up your page the right way, content ideas, call to actions, posting tips, connecting with customers, and how to stay on top of it all when you don’t have a lot of time.
Grow Your Profitable FB Group: by Caitlin Bacher – Okay so this freebie might only be a checklist, but it’s basically the most ultimate checklist about Facebook groups…on the planet. Caitlin’s grown her FB by thousands….and I’ve heard amazing things about her paid course. She knows her shit in this department.
Facebook Ads: by Farideh – 7 examples of high converting Facebook ads that actually work + a checklist to help you create your own. Farideh is ALL about using Facebook Ads, so check out her blog for some crazy helpful information.
3 Steps to Better Facebook Ads: by Andrew Hubbard – This man is a Facebook ad genius. I found him by attending a webinar with him and Melyssa Griffin, and the examples he showed, the slides he created, and the downloads he gave us in that webinar are still to this day some of the most useful information I’ve ever gotten about Facebook advertising.
9 Essential Rules of Facebook Marketing: by Mariah Magazine – Facebook might switch up their algorithm every other say, but these 9 essentials rules won’t ever change.
Pinterest Power: by Summer Tannhauser – The Ultimate Guide to gaining traffic, leads, and paying clients through Pinterest. I took this email course myself and it helped shed a TON of light on using Pinterest for business!
Pinning Primer: by Freeborboleta – Help you nail down the foundation you need to craft a strategy to grow your blog. You’ll learn all about group boards, common mistakes to avoid, how to pin on autopilot + how to brand and optimize your Pinterest profile for business.
The Ultimate Guide to Getting Followers + Repins: by Olyvia – A COMPLETE run through of how to start taking your Pinterest seriously for business. This bad boy has been re-pinned over 6K times…..the people love it, so do I, and I’m sure you will too. She not only walks you through setting up your Pinterest profile but gives actionable tips on how to stay social on the social media platform + gives you the option to sign up for her free 18-page step-by-step guide on how to prep your profile for business.
How to Rock Twitter: by Alissa Haggard – She breaks down the guide into 3 different parts: the beginners guide, start tweeting, twitter tools…..I don’t think I’ve ever come across such an in-depth and through guide on using Twitter for business. I love love love this.
Using Twitter for Business Guide: by The Savvy Soloprenuer – Karen breaks down 20 tips to help you market your business on Twitter. Her information is smart, strategic, and to the point.
Twitter Analytics: by Razor Social – The only guide you’ll ever need by Razor Social: Looking for a reference guide that will give you information on everything you need to know about Twitter analytics? They’ve got it….seriously, this bad boy is PACKED with info, strategy, and screenshots.
Show Twitter Who’s Boss Ebook: by Dhariana Lozano – She walks you through setting up your profile to attract traffic, how to get the most engagement from your tweets, strategies to build an engaged audience, how to analyze your profile, AND how to create orangic growth…..so, basically everything you’d need + some!
Set Up Your YouTube Channel Challenge: by Trena Little – Learn how to optimize your YouTube channel, how to brand the important elements, what are playlists and why they matter, plus video tutorials and worksheets to help you along the way http://www.trenalittle.com/start-here-1/ + on Trena’s website she has a TON of free helpful material geared towards helping you kick start your YouTube channel.
The Ultimate Guide to Starting and Growing a YouTube Channel: by The Coffee Date – Breaks down starting a YouTube channel into 3-step action plan. She shares strategies to help you grow your viewing audience and get your videos in front of the right people….along with a little warning about signing with companies.
YouTube Keyword Tools: by MadLemmings – YouTube is the second largest search engine, after Google. This guide breaks down and shows you how to use keyword research tools…accompanied by a ton of screenshots and helpful tips.
How to Land Clients Using LinkedIn: by Becky Mollenkamp – In her free guide becky walks you through how to Leverage LinkedIn to showcase your authority and find your ideal clients. She’ll help you build credibility and find more B2B clients using 5 proven strategies.
Skyrocket Your Business using LinkedIn: by The Virtual Savy – This is the exact guide I used myself to take my LinkedIn profile up a couple notches when I was starting my online business. The information is actionable and you can totally do a lot of the strategies in 15 minutes per day.
Practical Guide to LinkedIn Profile Success: by Classy Career Girl – Anna runs you through ways you can start utilizing your LinkedIn profile to help you network your way to the top. She also gives you an opportunity to sign up for her LinkedIn Workbook to help along the way.
ByRegina: Regina has quite a few free ecourses that touch on a hell of a lot more than just social media. If you’re looking for more of a total package for attracting your target audience and launching an online business, check out her website and information. She’s a genius.
Melyssa Griffin: Melyssa’s library of free resources is the bomb.com — it’s loaded with guides, downloads, and resources that will help you not only improve your social media presence, but improve your online business as a whole…..ya, it’s that good.
….and there ya have it!
All the free guides, ecourses, and resources ya need to help you improve your social media presence.
Am I Missing One?
Pop into the comments and let me know of any social media courses you’ve taken that really helped you step your game up. I’d love to keep adding free and valuable options to the list 🙂