Not sure if you should have a press page on your website? Not sure what to include? That’s what we’re diving into in this post!
(Guest post by Brittney Lynn)
You may be looking at this headline and be thinking, “but I don’t have any press mentions to share!”
And you may be right…but you’re probably wrong.
First, for those that aren’t familiar with “press” terminology, let’s define what a press page is before we dive in.
What IS a Press page?!
A press page is a page on your website dedicated to showcasing all of the places you’ve been featured on and offline.
These can include any of the following:
- Guest posts on other sites
- Articles where you are quoted
- Publications that have featured your products/services
- Podcasts you’ve been interviewed on
- Brands you’ve partnered with
- Radio and tv interviews
- Feature editorial articles about you/your business
- As soon as you have a few of any of these opportunities, it’s time to create a press page.
Not convinced yet? I’ll share 4 reasons why you should have a press page on your site and exactly what to include so you can be press-ready and land your dream media mention!
#1. It Shows You’re a Trusted Expert
Getting featured in the media, whether it’s an interview on your local radio station, or landing a guest post on another website, is a great way to show that you’re a trusted expert in your industry.
Think about it: someone that’s been interviewed on a popular podcast or quoted in an article is much more likely to be trusted by an audience than someone who hasn’t.
If you want to become more known and recognized in your industry, networking with journalists, podcast hosts, influencers, and local/national media are all great places to start because it builds authority.
People want to buy from companies that are trusted by other people, brands, and media.
The more features and mentions you have in the media, the more an audience will know, like, and trust you which will lead to higher revenue for you. Isn’t that what we all want?!
#2. It Shows Social Proof
Getting featured by another site, podcast, or publication gives you and your business a “stamp of approval.”
Because a podcast host or writer chose to feature you as an expert, their audience will automatically have a built-in trust with you because they already trust the person they’re listening to/site they’re reading/etc.
Think of each media mention from someone else as a “review” of your business. People love reading reviews of products and services before they buy (does anyone else read about a million Amazon reviews before purchasing a new product?!).
These features serve as social proof that you know what you’re talking about and you can prove you do, because you’ve been featured in all of these other places.
#3. It Shows You’re “Press Ready”
Journalists will assume you aren’t press ready if you don’t have a press page on your site.
What do I mean by “press ready?” Glad you asked!
In this instance, when I say “press ready” I mean ready to be interviewed by the press. Journalists will automatically take you more seriously if you have a press page that’s well designed and filled with places you’ve been mentioned and featured across the web.
You have a much higher probability of getting chosen to be quoted in an interview or selected for a podcast interview if you have proof of other places you’ve been featured.
If you’re a newbie business owner, wait until you have about 5 places you’ve been featured online before adding a press page. We don’t want to link to just one other site!
If you’re wondering how to start getting press if you’re just starting out, head on over to my website and listen to my podcast episode about the 5 things to do when you’re first implementing a PR strategy.
#4. It Gives You a Place to Keep Track of Everywhere You’ve Been Featured
At the very least, it gives you a place on your website where you can keep track of every mention, interview, and feature you’ve been a part of.
It can be hard to keep track of all of these places, so having one central location you can go on your site to update will help keep things organized so you don’t forget anything.
What to include on your press page:
Not sure what to include on your press page?
Here are a few ideas to get you started:
- Podcast interviews
- Guest posts
- Articles you’re quoted/mentioned in
- Articles that feature you
- Print articles that feature you/your products
- Local TV interviews
- Summits or speaking engagements you’ve been apart of
- Awards or nominations you’ve received
- Approved headshot photos of yourself (so journalists can grab them if they need to)
- Topics you’re able to talk about
What BIG mistake should you avoid?
One of the biggest mistakes people make after creating a press page is that they make it hard to find.
If you want people to SEE it then you have to make it easy to find, easy to read, and easy to navigate around.
Where should you put it?
If you have space, put a link to your press page in your main navigation menu or in your header somewhere. If you can’t put it there, put it in your footer menu at the bottom of your website.
Hopefully, by now, you see the importance of having a press page on your website.
If you need some more inspiration on what to include on your press page, below are some great examples.
Want access to my proven pitch templates? Click here to download them for free!
These pitch templates are EXACTLY what Mariah used to start pitching herself as a guest expert for guest posts, podcasts, and summits.
“Brittney!! These pitch templates are INSANELY helpful. They’ve already helped me pitch (and land) 3 podcast interviews….and I’ve only sent out 5 pitches!! They’re golden.” — Mariah
Want to learn about how to DIY your PR?
If you’re a small business owner, you can get the benefits of PR without hiring an expensive agency.
Check out Impact & Influence, an online course dedicated to teaching you how to DIY your PR so you can improve your visibility, increase your SEO, and grow your business.
About the Author:
Brittney Lynn is a PR Strategist for online entrepreneurs worldwide. She has nearly 10 years of experience working in the online marketing industry and has a passion for helping others grow their reach, revenue, and impact through strategic PR.
She’s also the host of the Human Connection podcast where we dive deep into the topic of how entrepreneurs and small business owners can be better at building real, authentic relationships with their audience.
Brittney has landed clients in Bloomberg, Wall Street Journal, New York Times, US News & World Report, and Washington Post to name a few.