(Guest post by Visibility on Purpose)
Not sure if you need a press page on your website (or what to include)? Let’s talk about it.
If you’re reading that headline and thinking, “What would I even put on a press page?” or “I don’t have any press yet,” you’re not alone. We hear this all the time.
And while you might be right…there’s a very good chance you’re not.
Most founders dramatically underestimate what actually counts as “press.” If you’ve been putting yourself out there at all, there’s a good chance you already have more to work with than you think.
Before we get into the nitty gritty of it, let’s start with the basics…
What IS a Press page?!
A press page is a dedicated page on your website, ideally linked in your main navigation and/or footer, that highlights all the places you’ve been featured, both online and offline. It’s where your earned visibility lives, all in one place.
You may have seen this page called Press, Buzz, or Media.
The types of press highlighted often look like:
- Articles where you’ve been quoted (print and digital)
- Articles where your brand or products have been mentioned
- Guest posts on other sites (like this one for us at Visibility on Purpose)
- Podcasts you’ve been interviewed on
- Brands you’ve partnered with
- Radio and TV appearances
- In-person seminars, guest speaking opportunities and events where your brand’s been highlighted
So, as soon as you have even a FEW of these opportunities, it’s time to create a press page. And even if you haven’t landed a major feature in Forbes or Food & Wine yet, your mid-tier wins absolutely belong here.
They matter just like the big ones. You have to start somewhere!
(If you haven’t earned anything yet and want to understand how the media landscape works, you can watch our How To Get Featured In Big Magazines and Podcasts FREE masterclass here.)
If you’re still not convinced why you need a press page, here are 4 major reasons why you should have one on your site, and exactly what to include so you can be press-ready and land your dream media mentions.
4 Reasons You Need a Press Page on Your Website:
1. Podcast hosts, writers, and producers will vet you before offering a guest spot, interview or feature
Before a media contact at publications and podcasts like Vogue, PopSugar, Forbes, or The Diary of a CEO ever says ‘yes,’ they’re going to do their homework.
Think about it: Just like you’d check reviews before booking a restaurant, media professionals are checking your brand out online.
A press page instantly signals credibility.
It shows that others have trusted you enough to feature you, and it makes it incredibly easy for media contacts to assess your authority, experience, and relevance in one quick click.
A press page shows that…
- This brand is legit
- This founder has been featured before
- This company understands media
Even if you only have one feature, a press page gives journalists, editors, podcast hosts, potential customers and collaborators the confidence that you’re media-ready.
It’s an easy way for outside parties to differentiate A-players associated with success vs ‘just another brand.’
2. Helps Turn One Feature Into Momentum, & Keep Track of Your Wins
We see this all the time: founders and personal brands HAVE press…but it’s nowhere to be found.
And when a media contact is vetting you and lands on your site with no press page, that can quickly turn into a silent “no.”
Not because you’re not qualified, but because there’s no visible proof of credibility.
This matters especially for podcasts or speaking engagements. Many hosts want to hear you speak before inviting you on their show or to their event. It doesn’t matter if the interview was big or small, they’re more so listening for how you communicate and whether your personality and content aligns with their show.
AND more importantly, a press page allows you to house past interviews and features for future communication, creating a public location for your brand visibility.
This is how brands go from “we’ve never been featured” to the sexy “as seen in…” banners we love to see on a homepage.
Let your smaller wins stack, snowball, and open the door to much bigger opportunities.
3. It Builds Instant Trust Amongst Other Brands, Collaborators, and Investors
Long-term press works because people trust other people’s opinions, as well as the publications and podcasts they already know. Being featured is essentially a third-party endorsement for your brand.
When someone sees you interviewed on podcasts, quoted in articles, or featured on a morning show, it signals that you’ve already been vetted.
Hence why #1 is so important!!
That trust carries over.
Buyers, collaborators, partners, and investors are more likely to believe in your brand because they already trust the outlets you’ve been featured on.
Your press page isn’t just for journalists – it shows everyone that your brand is legit! Anyone can talk about themselves on their website, but press allows you to borrow credibility from well-known platforms.
4. A Press Page Converts Customers
Speaking of showing everyone your brand is legitimate, when your press page is visible on your site, it helps customers say YES more quickly. We’re all about reducing friction in the sales process, and press does exactly that.
If your brand has been deemed worthy of coverage, there’s a psychological signal at play here, people assume you’re also worthy of their purchase. A press page becomes a key piece of social proof that supports the buying decision and builds confidence without you having to over-explain.
Now that you know why it matters, let’s get into the best practices to build out a stellar press page!
Here’s How to Design Your Press Page & What to Include:
(Not sure how to make a press page? Don’t worry, we’ve got you covered!)
Press Page Design Ideas:
- Highlighting major publication logos, podcast cover art, or company logos you’ve collaborated with at the top. This immediately helps the big features stand out! We suggest including these “above the fold,” aka the space right before someone has to scroll on their browser view.
- Section press into categories: magazine features, podcasts, collaborations, and/or TV, etc., for organizational purposes.
What Should Be On Your Press Page:
- Podcast interviews
- Guest posts
- Articles you’ve been quoted or mentioned in as a source
- Articles that have featured your overall brand or product line
- Local TV interviews
- Panels, workshops, summits, or speaking gigs (videos look great if you have them)
- Collaborations, events, awards or nominations
Press Page Examples
By now, you see the importance of having a press page on your website. If you need some more inspiration, below are some great examples of press pages…
Bigger Brands:
Entrepreneurs:
Want to learn how press features actually work?
Get Our FREE Visibility on Purpose’s PR Starter Pack?
In the PR Starter Pack, you’ll learn: how press features actually work, as well as the foundations & tools necessary to start getting featured asap!
Want more of a done with you PR solution?
Check out Visibility on Purpose’s Personalized PR Plans for done-with-you public relations support, where you get a publicist-crafted pitch, a list of 5-10 outlets that will likely feature you, and a personalized roadmap to implement your strategy.
About the Author:
Visibility on Purpose is a PR strategy and consulting studio founded by PR Experts Lydia Bagarozza and Bridget Aileen Sicsko, helping founders, small business owners, and product-based brands get seen, featured, and remembered.
Founded in 2023, Visibility on Purpose was created to bridge the gap between DIY PR and expensive agencies, giving founders the strategy, story, media assets, and education they need to confidently manage their own visibility. The studio specializes in personalized PR strategies, publicist-written pitches, and hands-on consulting support designed to help brands secure press across digital publications, national media, and top podcasts.
Clients of Visibility on Purpose have landed features in major outlets including Forbes, Food & Wine, USA Today, TIME, Yahoo, Fortune, mindbodygreen, and leading podcasts.
