4 Reasons Why You Should Have a Press Page on Your Website + What To Include
(Guest post by Brittney Lynn)
You may be looking at this headline and be thinking, “but I don’t have any press mentions to share!”
And you may be right…but you’re probably wrong.
First, for those that aren’t familiar with “press” terminology, let’s define what a press page is before we dive in.
What IS a Press page?!
A press page is a page on your website dedicated to showcasing all of the places you’ve been featured on and offline.
These can include any of the following:
- Guest posts on other sites
- Articles where you are quoted
- Publications that have featured your products/services
- Podcasts you’ve been interviewed on
- Brands you’ve partnered with
- Radio and tv interviews
- Feature editorial articles about you/your business
As soon as you have a few of any of these opportunities, it’s time to create a press page.
Not convinced yet? I’ll share 4 reasons why you should have a press page on your site and exactly what to include so you can be press ready and land your dream media mention!
4 Reasons Why You Should Have A Press Page On Your Website & What To Include
#1. It Shows You’re a Trusted Expert
Getting featured in the media, whether it’s an interview on your local radio station, or landing a guest post on another website, is a great way to show that you’re a trusted expert in your industry.
Think about it: someone that’s been interviewed on a popular podcast or quoted in an article is much more likely to be trusted by an audience than someone who hasn’t.
If you want to become more known and recognized in your industry, networking with journalists, podcast hosts, influencers, and local/national media are all great places to start because it builds authority.
People want to buy from companies that are trusted by other people, brands, and media.
The more features and mentions you have in the media, the more an audience will know, like, and trust you which will lead to higher revenue for you. Isn’t that what we all want?!
#2. It Shows Social Proof
Getting featured by another site, podcast, or publication gives you and your business a “stamp of approval.”
Because a podcast host or writer chose to feature you as an expert, their audience will automatically have a built-in trust with you because they already trust the person they’re listening to/site they’re reading/etc.
Think of each media mention from someone else as a “review” of your business. People love reading reviews of products and services before they buy (does anyone else read about a million Amazon reviews before purchasing a new product?!).
These features serve as social proof that you know what you’re talking about and you can prove you do, because you’ve been featured in all of these other places.
#3. It Shows You’re “Press Ready”
Journalists will assume you aren’t press ready if you don’t have a press page on your site.
What do I mean by “press ready?” Glad you asked!
In this instance, when I say “press ready” I mean ready to be interviewed by the press. Journalists will automatically take you more seriously if you have a press page that’s well designed and filled with places you’ve been mentioned and featured across the web.
You have a much higher probability of getting chosen to be quoted in an interview or selected for a podcast interview if you have proof of other places you’ve been featured.
If you’re a newbie business owner, wait until you have about 5 places you’ve been featured online before adding a press page. We don’t want to link to just one other site!
If you’re wondering how to start getting press if you’re just starting out, head on over to my blog for my PR getting started guide. We all have to start somewhere!
#4. It Gives You a Place to Keep Track of Everywhere You’ve Been Featured
At the very least, it gives you a place on your website where you can keep track of every mention, interview, and feature you’ve been a part of.
It can be hard to keep track of all of these places, so having one central location you can go on your site to update will help keep things organized so you don’t forget anything.
What to include on your press page:
Not sure what to include on your press page?
Here are a few ideas to get you started:
- Podcast interviews
- Guest posts
- Articles you’re quoted/mentioned in
- Articles that feature you
- Print articles that feature you/your products
- Local TV interviews
- Approved headshot photos of yourself (so journalists can grab them if they need to)
- Topics you’re able to talk about
Hopefully by now you see the importance of having a press page on your website.
If you need some more inspiration on what to include on your press page, below are some great examples.
About the Author:
Brittney Lynn is a PR & Online Marketing Strategist for online entrepreneurs worldwide. She has almost 10 years of experience working in the online marketing industry and has a passion for helping others grow their brand through strategic PR.
She’s also the host of the Day in the Life podcast, which gives a glimpse into the daily lives of people from across the world who work in a variety of industries. Stepping into the lives of these fascinating guests will encourage, inspire and challenge listeners as they share in each guest’s trials and triumphs, learning that we are all connected and are more alike than we realize.
She’s based in Dallas, Texas with her husband and pup.